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Creator:
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Shah, Bhavika
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Subject:
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Thesis (M.F.A.) -- Design Management
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Subject:
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Savannah College of Art and Design -- Department of Design Management
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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"The purpose of this thesis is to explore how story and strategy can integrate into the design process. The main obstacle design teams currently face is how to navigate forward in the abstract nature of the design process. By incorporating methods used in storybuilding, storytelling, and strategy, this thesis presents a framework called Foundation. Foundation helps design teams develop a strong focus and avoid getting lost in the design process."
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Abstract:
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Keywords: design process, story, storybuilding, storytelling, design strategy, business strategy, design management, design foundation
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2015-05
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Format:
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PDF (139, [58] pages): illustrations (chiefly color)
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