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Title:
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Transmedia: The Holy Grail of Branding and Storytelling
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Creator:
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Villalobos, Eduardo Rivero
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Subject:
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Thesis (M.F.A.) -- Advertising
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Subject:
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Savannah College of Art and Design -- Department of Advertising
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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"This research paper encompasses the exploration of transmedia marketing as a bridge to
successfully expand an existent IP (intellectual property) into the multiplatform world of a savvy,
rarely-satisfied modern audience without losing the property’s identity. While technology
provides a new medium for franchises and brands alike to tell their stories, only transmedia
storytelling provides a cohesive and well developed game plan that makes a story work in a
multi-platform universe."
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Abstract:
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Keywords: transmedia, marketing, storytelling, Millennial, film, TV, video games
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design (Atlanta)
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Date:
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2017-03
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Format:
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PDF : 49 pages
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