COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
A Prototype Design for the Multi-Generational Customer that Provides an In-Store Product Research Experience in the American Middle-Range Departments Stores
Creator:
Liang, Moyan
Subject:
Thesis (M.F.A.) -- Interior Design
Subject:
Savannah College of Art and Design -- Department of Interior Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"As a result of increased purchasing power and the development of the internet, more and more
people would like shopping online rather than going to physical stores. Nowadays the traditional
department store cannot satisfy the needs of products research experience for multi-generation
customers. This study focuses on understanding the shopping behavior and needs of multi-generation
customers in the middle-range department store, and to propose a prototype design
with the customers’ research experience base on these needs."
people would like shopping online rather than going to physical stores. Nowadays the traditional
department store cannot satisfy the needs of products research experience for multi-generation
customers. This study focuses on understanding the shopping behavior and needs of multi-generation
customers in the middle-range department store, and to propose a prototype design
with the customers’ research experience base on these needs."
Abstract:
Keywords: multi-generation, American department store, interactive experience, flexible
functions, shopping journey
functions, shopping journey
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2018-05
Format:
PDF : 65 pages