COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
A Service-Dominant Logical Case for the Repositioning of Money
Creator:
Parker, John Gray
Subject:
Thesis (M.F.A.) -- Service Design
Subject:
Savannah College of Art and Design -- Department of Service Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"Money, though generally physical in nature from a historical perspective, can be an abstract
concept. This thesis examines the nature of money as a service through the comparative analysis
of the fields of service marketing, management and design, public policy design, and economics.
Additionally, it seeks to understand monetary policy from the perspective service-dominant
logic, and argues for the increased application of service-dominant logic and public service
dominant logic to public policy and monetary theory. Lastly, it presents an extension and update
to the service ecosystem tool for service analysis and design."
concept. This thesis examines the nature of money as a service through the comparative analysis
of the fields of service marketing, management and design, public policy design, and economics.
Additionally, it seeks to understand monetary policy from the perspective service-dominant
logic, and argues for the increased application of service-dominant logic and public service
dominant logic to public policy and monetary theory. Lastly, it presents an extension and update
to the service ecosystem tool for service analysis and design."
Abstract:
Keywords: service-dominant logic, public service-dominant logic, money, monetary policy,
service ecosystem, reserve currency, service design, service marketing
service ecosystem, reserve currency, service design, service marketing
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2019-08
Format:
PDF : 36 pages