COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
A Good Story Predicts the Success of American Films in the Chinese Market Better than a Random Chinese Element
Creator:
Wang, Zhichao
Subject:
Thesis (M.F.A.) -- Film and Television
Subject:
Savannah College of Art and Design -- Department of Film and Television
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"The Chinese film market is gradually expanding, and more and more American filmmakers want to enter the Chinese market and obtain this substantial overseas box office. So American filmmakers began to randomly add Chinese elements to gain access to the Chinese film market. But will such random addition of Chinese elements make American films successful in the Chinese film market? Will Chinese moviegoers like this format? This article will use three main ways for American films to enter the Chinese market, taking many American films entering the Chinese market as examples. Through data analysis, box office comparison, and audience review. Finally, discuss the key to the success of American films in China." --Abstract
*Keywords: Chinese element, box office, co-production, Chinese face, Chinese film policy,
good story, Chinese film marketing
*Keywords: Chinese element, box office, co-production, Chinese face, Chinese film policy,
good story, Chinese film marketing
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2021-05
Format:
2 online resources: 1 PDF (Thesis, 21 pages, color illustrations) + 1 mp4 film (Studio component, approximately 13 min., sound, color)