COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
60 Seconds or Less: Advertising with Character
Creator:
Cheresnowski, Christopher M.
Subject:
Thesis (M.F.A.) -- Animation
Subject:
Savannah College of Art and Design -- Department of Animation
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
“This thesis argues that animation is a powerful means of mass communication that it can disseminate complex technical and intellectual information through visual narratives. Animation can combine multiple concepts without being weighed down by lengthy, detailed explanations and transmit those concepts quickly and efficiently. Using animated characters, it is possible to engage with an audience on an intimate level by creating an emotional bond between the story and the viewer. United Productions of America, Halas & Batchelor Cartoons, and Aardman Animation are three animation studios that are discussed in this paper and highlight the methods they employed to develop modern visual design as a way of quickly communicating to a wide audience.” –Abstract
Keywords: mid-century modern, mass communication, visual design, propaganda films, television advertising, symbolism, condensation of ideas, personification.
Keywords: mid-century modern, mass communication, visual design, propaganda films, television advertising, symbolism, condensation of ideas, personification.
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2022-11
Format:
2 online resources: 1 PDF (Thesis, 22 pages) + 1 mp4 film (Studio component, approximately 2 min., sound, color)