COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Virtual Garment: Exploring How Digital Fashion Meets The Needs Of Fashion Hyper-consumers
Creator:
Zhang, Lei
Subject:
Thesis (M.F.A.) -- Fashion
Subject:
Savannah College of Art and Design -- Department of Fashion
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
“The conventional view is that consumer behavior can only be generated when the consumer walks around shopping malls, high street stores, and markets, touching and examining the goods and ultimately purchasing. However, "buying" behavior an emotive action in the internet age. Virtual fashion can provide consumers with cultural, aesthetic, and identity values. Consumers can make their dreams come true in the virtual world without affecting the environment. This thesis will focus on the psychological analysis of consumers and the characteristics of virtual fashion to explore how virtual consumption can meet the needs and requirements of consumers.” –Abstract
Keywords: virtual fashion, consumption physiological, religion, virtual consumption, fashion brands.
Keywords: virtual fashion, consumption physiological, religion, virtual consumption, fashion brands.
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2022-11
Format:
2 online resources: 1 PDF (Thesis, 44 pages, color illustrations) + 1 PDF (Studio component, 27 pages, color illustrations)