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Title:
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Visualizing Revitalization: Marketing Preservation Revolving Fund Properties through Documentation and Rendering
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Creator:
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Wilhelm, Margret G.
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Subject:
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Thesis (M.F.A.) -- Historic Preservation
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Subject:
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Savannah College of Art and Design -- Department of Historic Preservation
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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Preservation revolving funds are widely accepted as effective tools used to
save endangered properties and encourage the revitalization of deteriorating
historic neighborhoods. This thesis focuses on how visual tools can be
utilized to market revolving fund properties and provides recommendations
for the creation of measured drawings that can be easily manipulated for
use in promotional materials. Past and current marketing techniques were
analyzed in order to develop three distinct strategies, addressing the varying
needs of revolving funds. Through the creation of measured drawings and
renderings of a revolving fund property located in Savannah, Georgia, this
thesis demonstrates the application and potential impact of each strategy.
Measured drawings can be used in the rehabilitation and future maintenance
of the property, while architectural renderings can be used to depict the
building’s potential. The combination of both types of drawings makes the
property more marketable, both as a realistic rehabilitation project and a
component of a greater neighborhood revitalization initiative.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2012-05
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Format:
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PDF : 124 p. : ill
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