Title:
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When East Meets West: Pseudo-Cultural Narratives in Mainstream Western Animated Films
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Creator:
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Guntupalli, Madhuri
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Subject:
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Thesis (M.F.A.) – Illustration
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Subject:
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Savannah College of Art and Design -- Department of Illustration
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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“In an era where animated feature films transcend geographical boundaries as a universal art form, the portrayal of diverse cultural elements often succumbs to the influence of Eurocentric design principles. This leads to both the simplification and distortion of non-Western cultures, crafted to cater to Western audiences. Such misrepresentations not only perpetuate stereotypes but also compromise the integrity of cultural identities. This thesis embarks on a critical exploration of these challenges, delving into their implications, and underscores the pressing need for an enhanced cultural understanding and authentic representation within the animated media landscape.” –Abstract
Keywords: animated feature films, orientalism, stereotypes, misrepresentations, Eurocentric design, pseudo-cultures, representation, authenticity, inclusivity, cultures, identity, ethnocentric, otherness, Oriental sensuality, South Asian, Disney, Pixar, Aladdin, Coco, India, multiculturalism, animation, media literacy.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2023-08
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Format:
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1 online resource: 1 PDF (Thesis, 66 pages, color illustrations)
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