COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
AI for Good: Emerging Technology for Advertising in the Non-Profit Sector
Creator:
Barnes, Heather Danielle
Subject:
Thesis (M.F.A.) -- Advertising
Subject:
Savannah College of Art and Design -- Department of Advertising
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis focuses on how organizations in the non-profit sector can utilize and benefit from emerging artificial intelligence technologies. The primary focus is how AI tools can be used to assist in the advertising strategies and outputs of the organization, freeing up additional time and resources to focus on building community, raising additional funding, and increasing awareness and education around their cause. AI programs are highlighted generally for the non-profit sector, however more specific detail is provided with regards to the case tied to the visual execution of this thesis. The AI led strategy and executions will be created for the Dogwood City Grotto, a non-profit caving organization located in Georgia, USA." --Abstract
Keywords: AI, artificial intelligence, generative AI, emerging technologies, small business, non-profit, NPO, advertising, conservation, caving
Keywords: AI, artificial intelligence, generative AI, emerging technologies, small business, non-profit, NPO, advertising, conservation, caving
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2023-11
Format:
2 online resources: 1 PDF (Thesis, 67 pages, color illustrations, map) + 1 PDF (Studio component, 180 pages, color illustrations)