COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
A Narrative Approach to Overcoming Homogenization in Fashion Illustration
Creator:
Zhou, Yang
Subject:
Thesis (M.F.A.) – Illustration
Subject:
Savannah College of Art and Design -- Department of Illustration
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
“Today, fashion illustrations posted on social media often depict runway show photographs ---- of a model wearing the latest release of ready-to-wear on a T-stage walking to the audience in a realistic style or with expressive brush strokes while the artistic narration and storytelling are often neglected. A non-narrative approach to fashion illustration makes it faster to produce work to meet the fast-changing demands of the fashion industry; at the same time, a non-narrative approach quickly gains stable and continuous market and social media attention. Work created merely to gain attention on social media is not likely to have a long-lasting artistic life, and artists are more likely to stay in their comfort zone to gain a large number of followers or create work just to get likes. Few artists nowadays include detailed landscapes (environmental narratives) to add emotion and narrative to their work. The method of copying photographs (fig.3-6) from Fashion Week shows (fashion illustration with a blank monochromatic background and one model from the photograph) is hardly a departure from the form of fashion illustration that has long been the public and industry standard (a model, a relatively simple blank background), and the oft-used method of image-making has the potential to limit the transformation of fashion illustration into a form of art that can provoke the viewer's reflection, contemplation, empathy, and self-criticism, while at the same time encompassing the key elements of fashion.” –Abstract
Keywords: fashion illustration, illustration, narrative, environment, fashion advertising, fashion design.
Keywords: fashion illustration, illustration, narrative, environment, fashion advertising, fashion design.
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2024-05
Format:
2 online resources: 1 PDF (Thesis, 57 pages, color illustrations) + 1 PDF (Studio component, 10 pages, color illustrations)