COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
The Influence and Application of Superflat Movement on the Entertainment Industry in Asia
Creator:
Wang, Yongzhi
Subject:
Thesis (M.F.A.) – Illustration
Subject:
Savannah College of Art and Design -- Department of Illustration
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
“Despite the rich history and global recognition of traditional art forms such as painting, sculpture, murals, architecture, and bronze ware, Asian countries like China continue to face significant challenges in promoting these arts internationally. These obstacles hinder their efforts to captivate global audiences and ensure the preservation and appreciation of their cultural heritage. In Asia currently, it should read become a trend to use the current entertainment industry to promote traditional art Such as comics, games, and movies and other entertainment industries. However, the entertainment industry and traditional art are integrated differently. The entertainment industry focuses on commercial profits, while traditional art focuses on artistic connotation and spirit and the expression of traditional art forms. There is a gap between the two. This study of the Superflat art movement, particularly through the works of artists like Takashi Murakami, will explore how these artists create brand identities for their art and collaborate with commercial industries to transform personal art into consumer products. Moreover, some style elements of traditional art can be added to personal paintings to integrate traditional art with business or other visual styles. This method clarifies the path and method for traditional art to move towards the modern commercial market. The Superflat art movement has effectively merged traditional art with commerce, dissolving the boundary between them, expanding publicity options, and significantly enhancing the promotion of traditional art.” –Abstract
Keywords: Superflat, Superflat art movement, traditional art, two-dimensional, Murakami Takashi, low art, high art, Pop Art, flattening, commercial, consumer culture, etc.
Keywords: Superflat, Superflat art movement, traditional art, two-dimensional, Murakami Takashi, low art, high art, Pop Art, flattening, commercial, consumer culture, etc.
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2024-11
Format:
1 online resource: 1 PDF (Thesis, 54 pages, color illustrations)