COLLECTION NAME:
Illustrations from Life
Record
Title:
Baldwin Piano
Description:
Half page advertisement for The Baldwin Piano Company. The Baldwin Piano Company traces its origins to 1857, when Dwight Hamilton Baldwin began teaching piano, organ, and violin in Cincinnati, Ohio. In 1862, Baldwin started a Decker Brothers piano dealership and, in 1866, hired Lucien Wulsin as a clerk. In 1873, Wulsin became a partner in the dealership, which was then known as D.H. Baldwin & Company. In 1889–1890, Baldwin formed two production companies: Hamilton Organ, which built reed organs, and the Baldwin Piano Company, which made pianos. The company's first piano, an upright, debuted in 1891. Under Wulsin’s leadership, the Baldwin Company became the largest piano dealer in the Midwestern United States by the 1890s. After Baldwin’s death in 1899, Wulsin purchased his estate and continued the company's shift from retail to manufacturing. By 1913, Baldwin Piano was exporting to thirty-two countries and had retail stores throughout the United States. Baldwin is presently a subsidiary of the Gibson Guitar Corporation, though it ceased domestic production of pianos in December 2008.
Subject:
Advertising, Magazine
Subject:
Baldwin Piano Company
Subject:
Music
Subject:
Periodicals -- Illustrations
Subject:
Piano
Date:
01/18/1912
Type:
Still Image
Extent:
9 1/2 x 11 inches
Format/Medium:
Advertisements
Format/Medium:
Illustrations (layout features)
Source:
Life, in Jen Library Archives and Special Collections, Savannah College of Art and Design.
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Identifier:
Volume 59, number 1529, page 153.
